In the heart of ancient Anatolia, where the echoes of the Hittites and the legends of Lycia blend with the whispers of the sea, Casa Lumar stands as a tribute to timeless beauty and luxury. As the designer of this emblem, I was entrusted with the task of capturing not just a name, but a legacy, a vision, and a home.
A Motif from the Past
Inspired by the iconic Hittite sun disc, our logo embodies a rich cultural heritage. The sun, a universal symbol of life and energy, finds its echoes in the sprawling architecture of Casa Lumar, where each room opens to a world framed by expansive windows. These windows, like the ancient motifs, reveal a tableau of natural beauty—sun-drenched mountains, the shimmering expanse of the Mediterranean, and our inviting pool, a jewel amidst the vibrant landscape.
The Art of Design: A Fusion of Styles
The logo’s design is a harmonious blend of styles, reflecting both historical reverence and modern elegance. The clean, straight lines and strong corners draw from the Art Deco era, reminiscent of the Gatsby sophistication. These lines mirror the structural integrity of our architecture, each one a silent nod to the grandeur of the past.
In contrast, the gentle, flowing curves of the waves evoke the fluidity of Art Nouveau, or Jugendstil, a style that celebrates nature’s organic forms. These curves are more than aesthetic flourishes; they are a tribute to the Lycians, whose stone carvings still whisper stories of an ancient world. The waves in the logo are not just lines—they are echoes of history, shaped by the sea and time.
A Typeface that Speaks Volumes
Typography plays a pivotal role in our logo, marrying tradition with a modern flair. The Cormorant Unicase font, with its elegant and refined strokes, hints at the luxurious experience that Casa Lumar promises. It’s a font that speaks of class and exclusivity, yet remains approachable—a place where all are welcome.
Complementing this is the Outfit font, chosen for its contemporary and youthful appeal. This choice reflects the vibrant, dynamic team that breathes life into Casa Lumar every day. Together, these fonts tell a story of a place that is timeless, yet ever-evolving; a sanctuary of luxury and warmth.
Colors of Nature: A Palette of Inspiration
Our corporate color palette draws directly from the stunning natural surroundings of Ölüdeniz. Pantone 1625 captures the warm, inviting hues of the sun, casting a golden glow over everything it touches. Pantone 4001 and Warm Grey reflect the soft sands and serene beaches, grounding the design in a sense of place and peace.
Pantone 319 brings in the fresh, azure tones of the crystal-clear waters, a nod to the breathtaking views from every corner of Casa Lumar. Finally, Pantone 540 anchors the palette with the deep, tranquil blues of the Mediterranean, evoking depth, calm, and timelessness.
Dream in Lycian: A Home in Ancient Lycia
At Casa Lumar, our mission is to create an experience that is both deeply rooted in the history of ancient Lycia and infused with modern elegance. To “dream in Lycian” is to immerse oneself in the rich cultural tapestry of this ancient land, to feel the warmth of tradition, and to discover a home away from home. Here, under the Hittite sun and beside the turquoise waters, guests are invited to experience a unique blend of luxury and heritage.
Casa Lumar: A Symbol of Legacy and Luxury
In creating the logo for Casa Lumar, I sought to weave together threads of history, architecture, and nature. It’s a symbol that encapsulates the essence of this extraordinary place—a haven where luxury meets legacy, and where every guest becomes part of an ongoing story. This logo is not just a brand mark; it is a gateway to an experience, a place where the sun, sea, and mountains converge to create a unique and unforgettable journey.
This logo, this design, our claim—every element has been carefully crafted to embody our ethos. It is a symbol of a place where the past and present coexist harmoniously, offering a serene escape filled with stories of old and comforts of the new.
As a member of the family that owns Casa Lumar, this project is deeply personal. It is a love letter to the land we call home, a tribute to our heritage, and a promise to our guests. Here, under the Hittite sun and beside the turquoise waters, we invite you to discover a world of elegance, comfort, and history and to “dream in Lycian” and create memories that will last a lifetime.
